Preview Highlights of the Guardian Changing Media Summit 2014

We’re heading along to the Guardian Changing Media Summit 2014 tomorrow. The conference will be bringing together media and technology companies from across the world to discuss the creative and commercial future of media. Over the two days, we’ll be getting involved in some key discussions and debates on the future of the industry. Here are some of our must-attend sessions.

Changing Media Summit 2013 Day Two 22/2/2013  Panel: Future of TV

TV

Sky ‘the satellite broadcaster’ – exploding the myth

Andrew Griffith talks about how Sky is embracing disruptive technologies through its catch up/on demand services and Sky Go, which allows viewers to watch live TV from portable devices.  The broadcaster has made some very interesting moves as a multiplatform broadcaster, with projects like Thronecast  real good insight into the changing world of TV. We’re looking forward to finding out more about their Now TV venture.

Go if you’re interested in: TV, multiplatform, portable content, broadcasting

Keynote presentation with Philip Clarke

An interview with Philip Clarke which focuses upon the launches of the Hudl tablet, Clubcard TV and the growth of the Blinkbox for Tesco. Another great one on the changing landscapes of TV and new TV technologies.

Go if you’re interested in: TV, Digital Media, Technology, Ecommerce and Big Data.

Multiplatform & Multiscreen

Opening keynote panel: Digital content in a mobile-first world

With mobile traffic being expected to soon overtake web traffic, this panel focuses on the way in which media companies need to make changes to survive in the mobile age. Your one-stop shop to all things mobile.

Go if you’re interested in: mobile content, mobile strategy and business models, opportunities and threats in a mobile-first world

Presentation: making sense of multiscreen

Duncan Southgate shares insights from a new global research study on multiscreen usage and talks about how multiscreen marketing should be integrated into marketers media and communication strategies.

Go if you’re interested in: multiscreen, multiscreen marketing and communications, global digital services

Digital start-ups, global

What makes a successful digital startup – and what lessons can larger businesses learn?

This session with Eileen Burbige, Rohan Silva, Wendy Tan White and Michelle You is all about sharing the necessary ingredients for a successful digital startup. Go along and pick up some of the tips your startup can take from larger businesses.

Go if you’re interested in: digital start ups, flourishing in a competitive market, tips you can take from bigger businesses

Global and digital

The focus of this session is upon capitalising on new global media opportunities, and discussing the position of UK media business in comparison to the rest of the world. If you want tips on how to leverage competitive advantage, this is the one for you.

Go if you’re interested in: global strategy, the UK as a media and technology hub. 

 

Click here to read the full programme.

We’ll be posting about our time at the summit so remember to check back on our Hot Tap Media blog after the event.

Guardian Changing Media Sumit