This month we’ve been busy with a number of alternative funding campaigns, including an exciting project working with Community Shares Scotland and the GlenWyvis Community Benefit Society to create a pitch video for a community shares campaign for GlenWyvis Distillery.
The original distillery was established in 1690 on the Black Isle just east of Dingwall, and is one of the oldest recorded whisky distilleries in Scotland – producing Robert Burns’ favourite tipple. Investors now have the opportunity to buy shares in a new distillery which will re-instate craft whisky distilling to the area. The GlenWyvis distillery will be 100 percent community-owned and 100 percent powered by green energy.
We wanted to create a video that portrayed the rich history and ambitious scale of the project, so naturally we needed live music and a helicopter! Check out the pitch video below.
We created a storyboard, liaising closely with the client to make sure we shared the same vision for the project. We ended up with a plan that managed to squeeze in a ceilidh, helicopters, drones, mountain tops, stately homes, bagpipes, farm animals… and most importantly, lots and lots of whisky!
The stunning views and great weather made for optimum shooting conditions. Multiple locations meant a tight schedule, working closely from the storyboard to achieve those key shots needed to execute the video back in the office.
The client had a clear vision of the end result, with an opening section focused on history then an evolution to the present day community of Dingwall. Overlaying transparent videos and stills played a key role in the execution of this project. The flames and battle sound effects used across the battlefield create an idea – taking out the need for voiceover to explain the history of the land.
To support their campaign, we also created a package of short videos that will play within social media posts, and a stack of stills that they can use.
To get your piece of future Scottish history, visit the GlenWyvis Distillery campaign on Crowdfunder.
Setting up a crowdfunding or community shares campaign? Contact us for advice on pitch videos, content or campaign management.